Enter AVEC: From Generalist to Specialist

What does it take to become known for the work you want to do?

Becoming a specialist takes clear positioning, focused business development, and the people and systems to deliver the work. The whole business needs to support the direction you want to go.

When a four-person architecture studio came to AVEC, its leaders had a clear ambition: move beyond smaller retail and tenant improvement projects and become a recognized multifamily housing specialist. Over six years, we worked together to build the business around that goal: improving operations, sharpening positioning, strengthening project accountability, developing leaders, and making the firm’s expertise more visible.

The result: a recognized multifamily housing practice with stronger leadership, greater visibility into project performance, and a more deliberate approach to pursuing the right work.

Download the case study for a year-by-year look at what changed, what we put in place, and how those changes helped the firm move from generalist to specialist.