Regional Workshop:
Demystifying Business Development

Next workshop: Atlanta, GA on December 9, 2025!

Join AVEC on the road and pick up a skill or two. Our team regularly hosts workshops across the country. We’ll come to you, too, for in-office training. 

Our business development workshops equip AEC professionals with the tools, mindset, and confidence needed to engage in business development at any level. Through practical frameworks and exercises, you’ll learn how to build authentic relationships, communicate your value, and create a BD plan for your firm. This session emphasizes real-world strategies that drive growth and deepen client connections.

Let AVEC demystify business development and make it approachable, no matter your experience level. You’ll leave with a clear plan, greater confidence, and tools to build lasting client relationships.

Earn 4 AIA CEUs or 4 ASLA PDHs.

Want to know about future workshops as they are announced? Join our mailing list.

Demystifying Business Development

December 9th, 2025
Atlanta, GA
Cost: $395
Time & Location TBD

Earn 4 AIA CEUs or 4 ASLA PDHs

Be the FIRST TO KNOW when registration opens! »

Workshop Outline

The Who? What? Why?

  • Why BD matters

  • What is BD and the difference between it and marketing 

  • Who should be doing BD and how staff at every level can participate 

  • Best-in-Class habits for BD effectiveness

Finding New Opportunities

  • Prospecting/Finding New Leads

  • Turning Clients into Referral Sources

  • Finding Strategic Partners

  • Filling Your Funnel

(Breakfast and lunch will be provided)

Getting More Comfortable

  • 8 Steps and 4 Tricks to Networking Success

  • Building authentic relationships

  • Developing active listening skills

  • Writing a BD script

  • Articulating your elevator pitch

The Wrap Up

  • Takeaways 

  • Finding accountability

Questions?

Developing a Plan

  • Understanding the sales funnel 

  • Setting goals and tracking metrics

  • Developing a Plan

  • Your BD Toolkit 

  • BD through the Customer Journey

Participants will receive our Demystifying Business Development workbook filled with tips and tricks, exercises and templates.

Register now >>

Your Workshop Leaders

Dena Alspach
Director of Marketing, AVEC

Kate Rasmussen
Senior Management Consultant, AVEC