From Metrics to Markets

How much work does your firm actually need next year, and what kind of work will get you where you want to go?

Following her recent presentation at AIA National’s Firm Management Symposium, AVEC’s Erin Murphy, AIA, is bringing From Metrics to Markets: Aligning Financial Goals with Business Development from the big stage to the small screen on November 11th.

Erin will walk through how to turn financial goals into a practical business development strategy, using your firm's capacity, revenue and profit targets, market performance, and win rates to determine what work you should pursue and how much opportunity you need in your pipeline. It's a timely conversation for firm leaders working on their 2027 business plans—and anyone who's ready to get more specific than “we need more work next year.”

Metrics to Markets: Aligning Financial Goals with Business Development
Erin Murphy, AIA
Nov 11 at 1:00 ET