Originally hosted by our friends at BIM6x, this casual conversation between AVEC's CEO, Todd Reding, and V.P. of Marketing, Emily Hall, addresses a few simple things small firm architects can do to change unproductive business behaviors. We'll reference lessons learned from our direct experience.

Ten years ago, we launched Charrette Venture Group (CVG) with a clear purpose—to help architecture firms become stronger businesses.

AVEC is delighted to announce that Valerie Puchades, FSMPS, CPSM, has been promoted to partner in the company.

Running a small architecture firm requires juggling dozens of responsibilities. But even the most passionate and talented firm leaders can fall into bad business habits that drain time, reduce profitability, and hold teams back from their full potential.

The AVEC Marketing Team has completed another successful rebrand!

Meet Emily Hall, the President of AVEC, whose leadership bridges the dynamic energy of Detroit, MI, and the charm of Tiverton, RI.

This article explores how the practice of business development for architects is like driving a car, where a well-defined path, strategic maneuvers, and constant effort to move forward are essential.

So you’ve decided to take the plunge and update your brand…where to start? If you’re working with a creative team, you can expect them to lead you through a discovery process that results in a creative brief. Ultimately, the brief outlines your project’s goals—an important foundation for several reasons.

R.E. Dinneen Architects and Planners (REDAP) was approaching their 38th year in business when the principals began the rebranding process.

If you’re considering naming or renaming your architecture firm, you probably know what you don’t want. Those names that make your eyes roll. Tacking on another last name to the string of names. The much-settled-for acronym. One client said, “I don’t want a name that sounds like it could be a cannabis store.”

Meet Dena Alspach, AVEC’s Director of Marketing, a storyteller at heart, and a strategist by trade.

In our 10+ years of advising small and mid-sized architecture firms, AVEC has spoken with thousands of firm leaders and completed custom business assessments for over 100 companies.

Meet Xylia Buros (pronounced Zy-LEE-ah), a Senior Marketing Specialist at AVEC whose career journey bridges the worlds of art, media, and architecture.

Nestled in the serene surroundings of Canandaigua, New York, Valerie Puchades serves as the Director of Strategic Planning at AVEC.

Inside the Firm’s Alex Gore and AVEC’s Rena Klein, FAIA, discuss a range of topics covering architecture firm valuation, what it means to share ownership, buying into a firm, and her “greatest hits” of advice for small architecture firm leaders.

Hailing from Portland, Oregon, Carlos Valle brings a rich blend of artistic leadership and graphic design expertise to the team, cultivated over more than a decade.

A great name isn’t just a label; it’s a strategic tool that can shape your firm’s success and identity for years to come. This week on the EntreArchitect Podcast (Episode 591), I sat down with Emily Hall, President of AVEC, to dive deep into the art and strategy behind naming an architecture business.

From starting her own practice in the mid-80s to grappling with the complexities of managing a firm, our guest offers invaluable insights into the business side of architecture. She reflects on the struggle against the profession's historical aversion to business acumen.