EntreArchitect Podcast: Naming Your Firm

A great name isn’t just a label; it’s a strategic tool that can shape your firm’s success and identity for years to come. This week on the EntreArchitect Podcast (Episode 591), I sat down with Emily Hall, President of AVEC, to dive deep into the art and strategy behind naming an architecture business. If you’re an architect considering a rebrand or starting fresh with a new name, this conversation is a must-listen. You can access the full episode at entrearchitect.com/591.

Emily brings over 20 years of experience in branding and marketing for architects, helping firms align their identity with their values, culture, and future aspirations. Her insights on naming are practical, thoughtful, and tailor-made for small firm architects like us.