Webinar: Strategic Planning and Positioning

On April 22, AVEC’s Emily Hall joins BQE to address an issue that many architecture and engineering firms struggle with: strategy. This isn’t because they lack ideas, but because they lack focus.

Strategic Planning and Positioning helps firm leaders turn analysis into a clear, actionable strategy that guides day-to-day decisions and long-term growth. Led by Emily Hall, a seasoned A/E strategist and MBA-trained firm leader, the session explores how to define a defensible niche, clarify your value proposition, and balance the tension between growth and focus. 

Rather than abstract theory or overly rigid frameworks, this session focuses on practical ways firm leaders can bring greater clarity and alignment to their organizations. Attendees will explore how strategic choices show up in real decisions about markets, clients, and resources, and how small shifts in focus can create meaningful momentum. The takeaway is not a finished playbook, but a clearer strategic lens leaders can use to guide conversations, set priorities, and move their firms forward with confidence.