Year-end has a way of concentrating every people question into the same few months.

Performance reviews. Raises. Bonuses. Benefits renewals. High performers you really do not want to lose. Employees who are struggling. Long-tenured team members who may be nearing the top of their compensation range. And, underneath all of it, the inconvenient reality that the firm’s budget may not allow you to simply spend your way out of every problem.

Your brand is much more than a logo. It's how clients and team members current and future understand who you are.

In our recent webinar, we explored how to evaluate branding as a business decision — not just a marketing tactic. Participants learned to see the signs (and convince others!) a firm may have outgrown its brand, the difference between a brand refresh and a full rebrand, and how a strong brand supports recruiting, business development, and internal alignment.

AVEC’s Emily Hall joined BQE to address an issue that many architecture and engineering firms struggle with: strategy. This isn’t because they lack ideas, but because they lack focus.